See you a Mickey G's on Sunday

The Worship Design Team has rolled out another catchy way to package the next message series. Don't let the packaging fool you though, just cause it's a culturally relevant wrapper that's easy for us to remember, doesn't necessarily mean the content's like a watered down drink from the soda fountain.

But in a whole different context, out of nowhere I think we stumbled upon the next wave that's going to spread across churches. For the past, boy, I don't know when it started, so for the sake of this post... several years, gourmet coffee bars seem to be the in thing at churches. I've been asked countless times over the past several years as to whether Grace will take the coffee plunge. Though there are a ton of practical reasons, there's one response I enjoy sharing just for the fun of it.

The coffee-craze has been around for a while and instead of joining the dance years late as yet another follower, I'd rather find and pursue the next thing our culture will associate with casual social gatherings. To date I haven't come up with much more than an ice creamery akin to Cold Stone. That was until today.

Various fast food menu items adorn the main lobby doors, leading one of our guests to the building this Friday morning to excitedly exclaim, "Are you guys getting a McDonald's!" That's it, a Mickey D's! The next church craze.

This is actually a great microcosm of target audiences. Those who come to a service on a Sunday morning understand why there are McDonald's posters in the main lobby or why there are Happy Birthday balloons around the front desk. But to the non-Sunday guest who visit during the week these things have no context other than our front desk personnel, Charlene and Megan.

I felt for them the entire month they were asked over and over by every different guest, "Oh, is it your birthday today?" The target audience of Sunday mornings gets the message, but there are other audiences that receive the message. And, like the man who laughs last, they don't get it.