A strategic planning tool is assessing an organizations strengths, weaknesses, opportunities and threats, commonly referred to as a SWOT analysis. The strengths and weaknesses are easy enough to understand, but I find organizations struggle to differentiate strengths from opportunities and weaknesses from threats. In short...
Strengths/Weaknesses focus on the internal characteristics that currently make up the organization
Opportunities/Threats focus on the external factors that could impact the organization
There's a difference in the internal/external and a difference in timing - current/potential. Let me share some of my opportunity/threat analysis of the ministries at Grace that may help clarify the differences. Items listed are not prioritized in anyway.
Threats
Downsizing at the Johnson & Johnson plant in Lititz - the ongoing downsizing and the potential for even more job losses at the Johnson & Johnson plant in Lititz is a threat to our daycare ministry as several families who are employed at the plant bring their kids to our daycare because we're less than a mile away from the plant. The potential loss of those daycare customers is a threat to the future of our daycare.
Warwick and Manheim School Districts continuing to provide a conservative education - So long as the Warwick and Manheim School Districts provide a conservative education (recognizing that's a relative concept) the difference between a Christian education and a public education will remain less noticeable and thus a threat to our Christian school ministry. It's a double-edged concept because this sounds like I'd want the school districts to shift and I don't. But I can't rule out that as parents weigh the options available for educating their children and compare the costs of a Christian education against a free public education at Warwick/Manheim, the differences are not as stark as they are in other parts of the country.
Satellite churches coming to Lancaster - I can't imagine it won't be long before a church or churches establish satellite locations in our area giving families and individuals the option of going to a church where they get to hear nationally-known Pastors on a weekly basis.
The local economy - If, as mentioned previously, Johnson & Johnson continues to downsize the Lititz plant, and if other area businesses follow suit, it will negatively impact the local economy. A drop in the local economy presents a threat to all of our ministries as it will inevitably affect our finances. Fewer families will be able to make the sacrifice for a Christian education causing school enrollment to decline and with less income in the local area, I would anticipate Church giving to decline too.
Future facility expansion - While I dream of us expanding our facilities in the coming years, such projects have been known to divide a church. I'd be negligent to not state that our dream of future expansion could be a potential threat to our ministry.
Opportunities
772 relocated to West Lincoln Ave - The Township/County's consideration of relocating Route 772 to pass right in front of the church is a potential opportunity, possibly sending more traffic and people past the church and giving us a chance to make our presence and existence known. Just think of more traffic having passed by during the Rodeo last June.
Regional or Community Church - we're positioned geographically in such a way that we have the option of choosing whether we want to configure our ministries to serve our local community or to serve the broader region.
Diversity - I don't have consensus data to back this up, but my hunch is that our area is becoming more diverse and will continue to do so in the coming years giving us an opportunity to reach more people.
Draw families together - our culture is naturally spreading families apart with numerous activities. The church has an opportunity to unite families by structuring our ministries to involve family members together.
North Lititz gathering place - Lancaster and some points south of Lancaster provide gathering opportunities... Park City, Penn Cinema etc. But in Lititz itself and north, there aren't many gathering places. It's a role Grace Church has an opportunity to play.
Wedding Chapel ministry - with the recent renovations to the Chapel we can once again provide a service to the community in hosting weddings.
By no means a comprehensive list nor official, just my attempt to show how a list of opportunities and threats differs from a list of strengths and weaknesses.
